China Leads As World's Biggest Video Game Market, But With Many Challenges
China has become one of the most lucrative market in the world, and you are leaving money on the table if you are NOT getting into Chinese market.
It is estimated the Chinese video game market to be the largest worldwide in 2017 with a revenue of 32.54 billion U.S. dollars (Source: Statista)
The Chinese video Game market has began growing from 2014 with an unbelievable speed, but extremely lacking relevant practitioners.
Foreign developers will need potent publishers to solve the issues like government censorship submission, anti-piracy, Chinese localization, collecting real feedback from players, building game’ brand awareness, implementing effective PR and promotion activities. However, not many Chinese companies have the professionalism to safeguard developers’ interests from beginning to the end.
Surefire Games is one of the biggest and most influential video gaming media & community apps with more than 1.2 million users in China. Our team members come from China’s top game publishers, like Tencent, Shanda, and Netease. We have been involved in the publishing of a number of well-known games in China, and are among the eldest video game insiders in the industry.
We've been providing promotional services in China for top companies like Sony PlayStation, Microsoft Xbox, Ubisoft, CD Project Red and KT, and now we want to extend our services to indie and medium sized developers.